After dipping into the world of sneakers, the latest Grateful Dead collaboration is with California’s North Coast Organics to create officially branded, 100% natural, small batch vegan deodorant.

“I have been a Dead Head since 1999,” explains North Coast Organics CEO Nathan Morin. “The music and spirit of the Grateful Dead have influenced my company’s core principles of service, veganism, and organic agriculture.”

Song-centric scents include Skull & Roses (lavender and rose), Sunshine (blood orange and bergamot), Workingman’s (cedarwood and juniper) and Timber (douglas fir and sage), as well as an Unscented option.

Adds GD legacy mananger David Lemieux adds, “North Coast Organics lives and functions as we do, with an awareness that the future’s here, we are it, and we need to take care of the planet and ourselves.”

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