KEEN has partnered with the Jerry Garcia Family to create a limited edition collection that features iconic artwork by Garcia. The collection will include KEEN’s classic Newport sandal and their UNEEK sneaker sandal. A portion of the sales will go toward HeadCount as part of the Vote Love campaign. The new collection will be available on Aug. 1, Jerry Garcia’s birthday.

“Jerry Garcia’s music helped define a generation’s values of togetherness and community. KEEN was founded with similar values of bringing people together and doing the right thing” said Erik Burbank, KEEN Chief Brand Officer via press release. “It’s hard to imagine a better fitting or more exciting partnership. We’re on a mission to encourage people to take action and foster more love in the world. We see this as an alliance of two originals coming together with shared values to make a difference. We want fans to Vote Love in their everyday actions”

“At times like these it’s important to speak up for what you believe in!” added Trixie Garcia (via press release.. “We, the Jerry Garcia Family, have banded together with KEEN Footwear because we, like you, value being socially responsible and eco-conscious! One way to help make a better world is to vote!! We are thrilled to kick things off with KEEN, by supporting HeadCount through the Vote Love campaign. Vote Love!!”

“HeadCount was started back in 2004 with the goal of getting every Deadhead and music fan registered to vote. So the spirit of Jerry Garcia is literally in our souls. Now, he will be under our soles too. We are very grateful to KEEN and the Jerry Garcia Family for supporting our work.” said Andy Bernstein, HeadCount Executive Director, also via press release.

According to a press release, “the collection features two pieces of Jerry Garcia’s art- New York at Night and Banyan Tree.” In addition, “Jerry’s influence is visible in the packaging, including his art ‘Fish’ on the cover, and the inlay of ‘Tiger,’ one of Jerrys’ favorite guitars.”

KEEN is also presenting ‘Rock My Soul’, a day-long celebration of Jerry Garcia on his birthday, Aug. 1, which will air on FANS.

For more information on HeadCount and the Vote Love initiative, visit headcount.org. To purchase the new KEEN collection, head to keenfootwear.com/garcia.