High Sierra Music Festival Producer Raises Concerns Over 2025 Event After Record Low Ticket Sales
On July 3-6, the High Sierra Music Festival is set to return to Quincy, Calif., ahead of the event, the producer, Dave Margulies, warns of potential for cancellation due to record-low ticket sales. Marguiles shared his concerns regarding the event’s current trajectory to local media outlet, The Plumas Sun, telling them that 2,000 ticket sales are still needed to make the occasion profitable.
Marguiles warns that the potential end in programming would devastate all involved, including musicians, patrons, vendors, and community members who set out to benefit from the gathering. According to the producer, the festival attendance rate has dropped recently due to the pandemic, which has triggered less event interest and decreased attendance.
High Sierra Music Festival has raised concerns regarding its longevity in the past. As recently as 2024, a general motif across the festival circuit, with high-stakes events like Coachella experiencing a 15% decline in ticket sales, according to NPR’s Planet Money investigation.
Regarding this year’s festival cycle, Margulies said, “It’s much more dire this year,” despite already adjusting its scope and budget. As of June 18, ticket sales were down 40% from last year. To balance the books, the festival must sell 2,000 four-day passes, which would generate roughly $750,000. VIP passes have also taken a hit.
“The High Sierra Music Festival is more than just a beloved summer tradition,” said Plumas County supervisor Mimi Hall. “Over the last 30 years, it has brought world-class musicians to our small mountain town, introduced thousands to the beauty of Plumas County and provided a vital boost to our local businesses. Its impact on our local economy and the sense of community it has created has been lasting and profound.”
For those looking to attend and support the impending event, purchase passes, and access to see acts like ALO, Amy Helm Band, Andy Frasco, Barr Brothers, Daniel Donato, Dogs in a Pile, Everyone Orchestra, Grace Bowers & The Hodgepodge, Holly Bowling, Jennifer Hartswich, LaMP and more jam scene heavy hitters.
Locals-only discounted passes are available. Donations are also being accepted. For information and to learn more about the event, visit www.highsierramusic.com.
