The wheel is turning and you can’t slow down…

With just two weeks to go before Dead & Company’s highly anticipated debut at the new state-of-the-art Sphere venue in Las Vegas, the band has unveiled its plan for a unique, fan-focused Dead Forever Experience. Starting on May 15 and open five days a week for the duration of the band’s residency, this space will serve as a centralized hub for fans to celebrate, shop, view exclusive Dead & Company content, and delve into the Grateful Dead’s unparalleled legacy, all for free. 

The Dead Forever Experience was created in partnership with Vibee, the Live Nation-founded destination experience company, which will assist in transforming 22,000 square feet of the Venetian event space into an interactive exhibit with two floors of access. Included is a 1:4 scale recreation of the iconic Wall of Sound, the revolutionary stacked speaker sound system designed by audio engineer Owsley Stanley for the Dead in 1974. The 500-speaker, 7,000-watt multi-channel wall on display was built by Anthony Coscia of “Le Petit Mur De Son.” 

Mickey Hart will also exhibit his innovative vibrational expressionism paintings, a first-of-its-kind display featuring dozens of sensory-enhancing pieces touching on Hart’s many art forms and mediums, such as blacklight immersion. In the art realm, noted photographer Jay Blakesberg and his daughter Ricki will showcase 145 images by 27 different photographers for their An American Beauty: Grateful Dead Photography 1965-1995 experience. 

SiriusXM Grateful Dead Channel Zone is also on the docket, with the promise of pre-show broadcasts hosted by Gary Lambert, David Gans, and Big Steve Parish throughout opening weekend, with a Thursday, May 16 start date, which will be every Thursday through the residency with the Big Steve Hour.  

Participation Row will continue its well-intended mission with help from HeadCount and REVERB to inspire fans to take action through the support of nonprofit groups. An auction will also be available, where folks can bid and support good causes and the continued charitable legacy of Dead & Company. 

In addition to the aforementioned offers, Dead Forever Experience will include a retail store where fans can explore a diverse selection of items, such as collector-worthy and exclusive Dead & Company merchandise–show posters, apparel, and accessories. The store will also feature Grateful Dead vinyl and merchandise through James Perse, Teton Gravity Research, and more.

Learn more here. Tickets remain on sale for Dead & Company’s Sphere residency.