Campaign Launched to Support ‘Take Me To The River’ Nonprofit Education Initiative
A new campaign has been launched to support the Take Me To The River Nonprofit Education Initiative, which has spawned from the Martin Short-directed documentary, Take Me To The River: New Orleans–a celebration of music and the rich Crescent City culture that fuels it.
Those interested in the grand prize, an all-inclusive travel package to New Orleans, can become eligible by entering via an online drawing, which doubles as an opportunity to receive movie-adjacent items. A point system is attributed to the item’s worth and accounts for a higher likelihood of winning based on the amount spent.
The online drawing includes a vinyl edition of the Take Me To The River: New Orleans album, the film’s Joy Theatre poster, branded t-shirt, and a CD set. A single winner and friend will be selected to win the grand prize: A two-night stay at Kimpton Hotel Fontenot, a VIP Experience at JAMNOLA, a unique musical experience at Preservation Hall, a meal at Nina Compton’s Compere Lapin, round trip airfare and a travel stipend.
All money raised through the launch of the campaign–which is facilitated by Propeller and New Orleans & Company–will serve the Take Me To The River Nonprofit Education Initiative, whose mission is to “seek to empower communities by promoting tolerance and respect for all people and cultures, creating a deeper understanding and relevance of history and civil rights, showing how cross-cultural collaboration in music and the arts have impacted our society.”