Video Premiere: Natalie Royal “Misery Loves Company, Too”

April 18, 2016

Nashville’s Natalie Royal has just released her latest studio effort, Harbinger. On this album, recorded at The Bomb Shelter in East Nashville with producer Ryan McFadden (Torres) the indie folk artist offers ten personal, pensive compositions, following up on 2012’s Savor. Today we premiere the official video for “Misery Loves Company, Too” from Harbinger.

Royal tells Relix, “For the ‘Misery’ video, I really just wanted to convey how straight up pissed off I was when I wrote the song. I had the kind of anger that creeps up on you out of nowhere – it had been boiling there for awhile, but by the time I realized how serious it was, it was too late. So that’s kind of how the video came to be. The video starts off pretty simplistic, and then slowly but surely the anger takes over — at which point, I just go insane and break everything in sight. (By the way, everyone should hole up in a room at some point in their lives and break a massive amount of china. It’s a super satisfying experience. My husband and I were on a long car drive over the holidays at the end of last year, and that’s when we came up with the idea for the video. Thanks to my friends at Flo Thinkery, I was able to rent out their soundstage for the day, and my husband and I set to work. It was just the two of us for the entire 8 hours in that room, and neither of us has any formal training in the ‘music video field.’ By the time the scene rolled around where I’m supposed look insane, I actually FELT insane. It was hot. I was tired. We hadn’t eaten a single thing all day. Breaking china with my bare hands was exactly what I needed to do. I ended up editing the whole video on my own (which took way longer than it should have, due to the fact that I didn’t really know what I was doing). But in the end, I couldn’t be prouder of what the two of us accomplished with the video.”