My Morning Jacket’s Jim James and Alabama Shakes’ Brittany Howard Collaborate for a…..Backstreet Boys Cover?
File this under “WTF.”
Noted burrito enthusiasts and part-time E. coli spreaders Chipotle have released a new advertisement dubbed “A Love Story,” a charming tale of two youths who duke it out in the cutthroat world of neighborhood juice-selling. As it turns out, Backstreet Boys’ timeless anthem “I Want It That Way” begins to play, revealing that My Morning Jacket’s Jim James and Alabama Shakes’ Brittany Howard play their animated, entrepreneurial male and female counterparts.
A love story indeed as the two go from being mortal enemies to very much in love, touting their locally sourced products. Watch below.