According to Billboard, Ticketmaster – and its parent company Live Nation – have begun plotting what a post-pandemic world will look like in regards to mass gatherings, which includes using “smart phones to verify fans’ vaccination status or whether they’ve tested negative for the coronavirus within a 24 to 72 hour window.”

Of course, these plans are still mostly theoretical, but with Pfizer announcing they have promising early results of a clinical trail, a hopeful timeline for large gatherings could be as early as 2021.

“Many of details of the plan, which is still in development phase, will rely on three separate components — the Ticketmaster digital ticket app, third party health information companies like CLEAR Health Pass or IBM’s Digital Health Pass and testing and vaccine distribution providers like Labcorp and the CVS Minute Clinic,” Billboard adds. “…Ticketmaster would not store or have access to fans’ medical records and would only receive verification of whether a fan is cleared to attend an event on a given date…  that complies with the Health Insurance Portability and Accountability Act (HIPAA).”

Of course, there’s plenty of concerns with this type of mass pivot to smart technology. For example, what if a fan doesn’t have a smart phone? Or what if a fan decides to go to a concert last minute?

Needless to say, this story is still developing.

Read the full report here.