The concert poster has gone the way of the mid-range jumpshot but Umphrey’s McGee is doing its part to revive the idea with an entirely revolutionary production for their upcoming triple-header at Red Rocks. To put it simply: They made a concert poster that comes with its very own pyrotechnics. 

Let them explain. 

Umphrey’s McGee has teamed up with Flight School — a multi-media creative studio with award-winning expertise in ground-breaking VR and AR content — to bring you a poster befitting of our first triple header at Red Rocks Amphitheatre. Conjuring up effects previously only achieved by consuming psychedelics, this first-of-its-kind poster combines music and colors and utilizes AR to play with the viewer’s perception of reality. What now?

Here’s how you get in on the fun: Pick up one of the prints during the limited online release happening now or at Red Rocks Amphitheatre during any one of our shows on June 30th, July 1st and July 2nd 2017 while supplies last. Beginning June 29th, visit umphreys.com/ar to download the Umphrey’s AR App, which will turn your mobile device into a viewing portal to another realm of awesomeness as you watch your poster come to life through the screen. We’re not spoilers, but let’s just say the intricately illustrated Colorado spirit animals come out of the woods and need to hold on tight.

Essentially, you buy the poster, download the app and hold your phone up to it for complete viewing experience. Incredible. Watch the poster in action below.